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Insite Graphics London’s new HP L28500 from CWE Solutions
Directors James Winzar and Chris Berrisford established Insite Graphics Limited in 2001. Based in Fulham, South West London, Insite Graphics has created a niche supplying signage and graphics for UK and European event organisers. Insite Graphics have recently installed a new HP L28500. Chris Berrisford describes how the decision to invest in the new machine was made, “We had been planning to expand our operations into a new area. The first step was to replace our Seiko ColourPainter so that we could make the most of a new opportunity to supply graphics and rental exhibition frames to show exhibitors.”
Chris and James started speaking with graphics solutions providers and considered a range of different printers and suppliers before purchasing from CWE Solutions (CWES). Chris explains, “We had a number of boxes to tick; sustainability is really important to us and to our clients in the events industry and we wanted a printer that helped us to meet our ambitious future targets for being eco- friendly. The HP L28500 had everything we needed and CWES understood what we wanted and how important sustainability is to our business”
Insite Graphics liked the fact that the HP L28500 can print on a full range of traditional and modern media, including fabric, latex and biodegradable materials. Most venues expect to show organisers to dispose of all rubbish. Lightweight modern materials are easier and more cost-effective to transport and recycle as they take up less space.
Also of importance to Insite Graphics was the easy way the HP L28500 fits into their existing business, “For such a versatile machine, the HP L28500 has a small footprint and slots into our premises really easily. Our operatives also liked the “no fumes” printing process that makes the working environment much more comfortable as well as being environmentally friendly.”
As with all major investments, the price was an important consideration for Insite Graphics and Chris considers the HP L28500 an impressive piece of kit at the price point when compared to competitors. Even better was the fact that the machine was making money 24 hours after installation, “We’ve never really had it before and were pretty amazed. We plugged the machine in on day one, CWES did some colour profiling and we ran a job on it straight away. We were planning on outsourcing the work but the HP L28500 was ready to go. We ran the machine overnight and came back in the morning to a perfect job.”
A few weeks later and Insite Graphics haven’t looked back, the HP L28500 has settled into production, turning out one good job after another without any problems. Insite Graphics have noticed they need a slightly longer set up time at the start of each job with the new machine, as it doesn’t really allow for shortcuts. The upside is the consistent quality of the work coming of the new machine with no scuffing and no need for re-runs. There is also less wastage and Chris is already noticing a saving on the cost of materials and added benefits to the environment as a result.
Chris has also been extremely impressed by all the extra features of the HP L28500, “There are so many great features to the HP L28500 that it’s hard to know where to start. For us, an important one is the double-sided printing that we have used for banners. Once again, we are saving on the cost of materials and finishing, as we don’t have to print one-sided and then fold and bond the product to create a double-sided finish. We end up with a neater, more lightweight, more environmentally sound banner at much less cost and that gives us a choice; we can make more profit per banner or when we need to we can offer a discount to make sure we win the business.”
Chris has been impressed by the service Insite Graphics have received from CWES, “CWES took the time to understand our business and as a result, we’ve made a great investment. The HP L28500 has started making money from day one and it has also given us the capacity to launch our new exhibition and graphic display service later on this year.”
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