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FREEZE ON ‘COLD CALLING’
I read a post some months back with regards to drumming up business by telephoning prospective clients, I have just found the item below and thought it may be of some interest to people I.e. those that do telephone marketing or those that want their number blocked.
FREEZE ON ‘COLD CALLING’
From June 04 UK businesses will get the same right as individuals to block ‘cold calling’ by marketing firms under a new measure announced by Communications Minister Stephen Timms.
The move comes in response to concerns expressed by small businesses that they do not have the resources to cope with high volumes of cold calls.
UK businesses have the choice to opt out of direct marketing calls by writing to the Telephone Preference Service (TPS) and registering the relevant phone numbers. They will be given an annual reminder of those numbers in case they no longer need to be covered.
The TPS is an opt-out register for subscribers and was set up in 1999. Direct marketing firms have a legal obligation to check and comply with the list before calling, failure to do so can result in enforcement action by the Information Commissioner.
Registration will be free for corporate subscribers, as it is for individuals. However, corporate subscribers will be required to register in writing (e.g. by post, email or fax) in order to safeguard against bogus or inappropriate registrations (individuals may also register by phone).
Communications Minister Stephen Timms said: “Well targeted phone marketing can be a powerful tool but not all businesses are geared up to this and for small businesses in particular unwanted cold calls can be a real burden.
“Extending the right to register on the TPS to corporate subscribers will give businesses the right to opt out if they do not want this form of marketing.”
The change will take effect from 25 June 2004.
For further information on the Telephone Preference Service (TPS) please visit: http://www.tps-online.org.uk
For further information on the scheme and other provisions of the Privacy & Electronic Communications (EC Directive) Regulations, please visit the DTI’s website at:
http://www.dti.gov.uk/industries/ecommunicatio … 258ec.html
Dan
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