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Facebook advertising is it worth it?
Bare with me…
We have a signmakers, print and embroider clothing. A hair and beauty salon and about to open a barbers. So my interests are all the above, I like relevant pages, I am in FB groups About the above subjects.
Most of my sponsored ads I receive are on the above subjects, recently I’ve been inundated with embroidered clothing adverts. (I can do it my fooking self, why am I receiving this)
So, for example, is it a waste of time me doing FB ads on embroidery as most of the clicks might go to similar people like myself who embroider?
Should I be targeting people who like dogs for eg. Lol
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3 Replies
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I do a few sponsored adverts, not often and not for a while.. I would target those I felt we’re potential customers.. business owners / directors / self employed. Sports coaches / clubs etc.
For the hair skin
And barbers you’d have to go more in depth and target the age groups / sex you are looking to attract as customers..I can’t say it’s ever been amazing for me but I’ve colleagues who run sustained advertising and do quite well for about £100pm. I’ve never spent more than £30 / 20000 people (allegedly!).
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I think Facebook is offering you similar business as you are looking at similar business on your own accord. Where as a swimming club most likely isn’t and therefore when they see your business it might get the brain going and they get in touch.
We use it. Finally hit 1,000 likes this morning.. woo hoo. It’s worth the money we put in, but we only spend about £50 a month.
We do target to some extent but we try to keep it open to everyone. You never know who will see it and what company they work for. If you impress they might just bring you up when the boss is going on about getting new signs.
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I’ve only just started using LinkedIn. We do a lot for various food factories, so I added around 80 people who I didn’t know from various other sites hoping they will see the jobs we do for their other sites. I did a large wall wrap last week, posted it on Facebook and LinkedIn, Facebook says I reached 500 people, LinkedIn had 2400 views! That’s they way forward for me!
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