can anyone suggest improvements to this logo please?

[Jill Marie Welsh]

Hi.
The first thing that jumps out at me are the mis-matched fonts.
“the” is so formal, like for a lady’s tea room.
I guess you are temporarily using Hellvetica
until you find something better.
You need something “fun” yet readable.

Sign DNA has some cool fonts, like stuff from CrazyJack.
http://www.signdna.com/v2/cart/category.php?id=63&gp=46

I also think that the red linear elements on the sides need to be changed
to the golden yellowish color of the sandwich bun.
Red touching black without a white pinline to separate have the same value.

It is a nice design with lots of potential. I like it!
Thanks for “exposing yourself” to the criticism of folks like me!
Love…..Jill

edited to add a cool free fonts site that lets you type in text:
http://www.dafont.com/en/theme.php?cat= … asst=alpha

[magpie]

Hi Jill,
thanks for joining in. Yep you’re right the fonts are mismatched, I was looking for contrast
but as yet can’t afford to splash out on the fonts you and others integrate so well.
As for the helvetica, well quietly I am a fan of it, but yes your right I was looking for something
a little more informal.

Had a play with the linear elements as well as some other things and went a little emboss
crazy in photoshop, lol.

So here’s the second installment.

Cheers, Peter

PS the link are great

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[Jill Marie Welsh]

It looks nice!
I would still change the color of the side thingies.
And maybe make that outer outline part orange?
Meant to say earlier that the area where “BAR” is
could be just a little bit wider, horizontally.
Figure in the cost of a font as part of the job.
You can use it again forever.
I only buy a few a year.
Love….Jill

[magpie]

OK so I’, not the fastest turnaround in the world, but I’ve been trying to refine
my technique; looking at stuff by Leslie Carbaga, Illustrator WoW and Stevo’s
stuff.
Please let me know what you think.

Cheers, Peter

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[Jill Marie Welsh]

Niiice.
I like the one on the bottom left the best.
Darn it, now I’m hungry!
Love….Jill

[Rod Gray]

Peter,

I`m pretty impressed by them all to be honest.

The simplicity of the later ones is great but i also like to originals.

Sorry to be of no use to you from a choice point of view. 🙂

[Dave Bruce]

Yep bottom left for me too

Nice one Peter

[Nicola McIntosh]

nice work peter…they are all good attempts 😀

but i will go for the bottom left too as it all blends in together, but i also like the one above too 😛 the burger gets lost with the swirly thing round it on the other ones, i like the layout for snug..but i would have made the ‘the’ a bit bigger 😛 😉

Nik

[Andrew Boyle]

Bottom right for me Peter 🙂

have a problem with blue and food
would like to see a nice SNUG deeper Rioja Red

Cheers

Andrew

[David Rowland]

bottom right… Red works well with Food, look at McDonalds, Wimpy, Burger King and all the rest of the them. Bright Red 32C

[Jill Marie Welsh]

You do have a point about the blue-n-food.
I love the “glow” of that blue one tho.
And if you choose the red, I’d change the green panel
to…..BLUE!
love…jill

[Lynn Normington]

bottom right for me but your original had a nicer burger

Lynn

[Bill Dewison]

Blimey Pete! 😮 All the designs look great to me, you’re coming up with some cracking stuff! Is it going to be a sign or are you working round ideas at the moment? Either way, really does have a style to it, top class style as well! 😀

Cheers, Dewi

[Paul Goodwin]

I’d go for the bottom right one, only because as it has been said red and food go together, the left one looks like a cold burger, but they are all cracking designs…

[Carrie Brown]

Botton right for me too 😀 They all look good Pete, you’re doing a good job there … 😉

[Shane Drew]

Bottom right for me too mate. As has already been said, blue ‘n’ food are not a good combination in a marketing view. Blue would suggest cold in a subliminal sense, red/orange suggest hot. If you selling hot food, don’t make it a blue sign and visa versa.

All of them are good tho.

Cheers, and well done

[Glenn Sharp]

Like them all but prefer the top left design but done in red 😮

[magpie]

Thanks for the feedback, I’m going to try and incorporate your suggestions into the panels. Personally I prefer the bottom two and as many of you suggest I’ll push the red one forward for this job and the blue one I can adapt for his fish n chips shop which I’ve just found out about 😀
Thanks everyone, its been a great help.

Cheers, Peter