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Brand Change for Reflexite.
We are pleased to inform you that ORAFOL have implemented a change of product brand name for all of our Reflexite® branded products sold into the vehicle and traffic control markets within the EMEA region. These products have become ORALITE® branded products. The change took effect from the 1st of January 2015.
The products included are:
ORALITE® VC 104+ Rigid Grade
ORALITE® VC 104+ Rigid Grade Imagine
ORALITE® VC 104+ Tanker Stickers
ORALITE® VC 104+ Curtain Grade
ORALITE® VC 104+ Curtain Grade Imagine
ORALITE® VC 104+ Curtain Grade Segmented
ORALITE® VC 612 Flexibright
ORALITE® VC 312 Daybright
ORALITE® VC 310 Durabright
ORALITE® VC 212 HIPerformance
ORALITE® VC 30710+ Warning Tape
ORALITE® VC 70
ORALITE® VC 70 Amendment 1+
ORALITE® German Police Film Plus
ORALITE® Truck FlagsVC104+ Rigid Grade
Fig 1: Former appearance of Reflexite® VC 104+ Rigid Grade (E4-104R-00 0001)
Fig 2: New appearance of ORALITE VC® 104+ Rigid Grade (E4-104R-00 0001)The ORALITE® brand is already very well established in the market, and it is today one of the ORAFOL Group’s strongest brands worldwide. It is therefore a pleasure for us now to be able to include more of our product groups into this brand, and further cement the ORALITE® name as one of the world’s leading brands for reflective products in all safety markets. The construction of the former Reflexite® products will not change. However, in the VC 104+ range you will notice a slight visual change in the integrated E-mark, as the manufacturer name has been updated to ORAFOL. The E-mark approval number remains unchanged; however don’t hesitate to contact us for an updated copy of the approval certificate. The exact timing of this implementation on the finished product will depend on our stocks however we will communicate this in advance of sending any product. With regards to product approvals, the name change will not have any effect on these. The products will stay approved to the same regulations as before. We are at your disposal for any questions you may have regarding this exciting brand change.
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