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Been at it 15 Years…
It’s been 15 years since I entered the industry, and boy have things changed.
If you wanted Software it was one off cost, not monthly subscriptions. You’d easily be dropping £1000+ on Adobe.
The online thing hadn’t taken off, and things like PVC banners were a main stay, good money items. Roller banners were easily selling for £100 each, and before ‘so flat’ materials we were laminating grey back polyester with crystal laminate.
I can remember print reps coming in and collecting CD’s and Zip drives with artwork for print, then returning with hard copy proofs before going to print 🤣 I feel ancient, and it wasn’t that long ago.
Solvent was the go to ink, flat bed printing was available but not as common as today.
A recession + pandemic, and I still feel the current market is more challenging as there seems to be no rhyme or reason to the markets.
One thing I wish I knew many years ago, know your worth. Don’t be busting a gut for demanding customers, making next to nothing. There’s an abundance of companies who’ll do it, there’s no reason for me to either.
Who knows what the next 5, 10, or 15 years will bring 🤷♂️
What else has changed in our industry over recent years?
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