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Be careful out there!
😮 😮 😮
http://www.businessinsider.com/olympic- … don-2012-7
quote :Almost 300 “enforcement officers” are soon to hit the streets of the UK, working to ensure firms are not staging “ambush marketing” or illegally associating themselves with the Olympic Games, the Independent reports.The officers will wear purple caps and tops and have the right to enter shops and offices near Olympic sites and give fines of up to £20,000 ($31,000) for the mis-use of words such as “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”. Only 42 companies will be allowed to associate themselves with the Olympics.
Understandably, these “brand police” are controversial, and the exact extent of their powers hasn’t been tested yet – the front cover of a magazine that bears the Olympic rings may warrant a fine, for example. They may even be inside the Olympic grounds telling people what to wear, according to a Vanity Fair article earlier this year — with part of the Olympic contract giving organizers the right to ensure spectators do not “wear clothes or accessories with commercial messages other than the manufacturers’ brand name.”
Perhaps the craziest part of all of this is that this entire process has been enshrined in law (the “London Olympic Act 2006”) by the British parliament, who were apparently keen to protect the £1.4 billion ($2.1 billion) of sponsorship money helping to fund the Olympic budget.
Read more: http://www.businessinsider.com/olympic- … z20nlpK3JJ
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8 Replies
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So where is the money coming from to pay these people & what sort of training have they had??
The fact that they have made it law just shows how crazy some people have become. Be interesting to see what happens when they take someone to court for breaking the rules. :lol1: :lol1: -
sledgehammer>walnut
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Very interesting that they backed down over this ad, placed all around the venue. 😀
quote :OLYMPIC ORGANISERS HAVE backed down from a row with Paddy Power over the firm’s latest advertising campaign.The Irish bookmaker this afternoon confirmed that the London Organising Committee of the Olympic and Paralympic Games (LOCOG) had a “change of heart” after originally seeking to remove ads it felt breached the Games’ stringent brand protection laws.
“In what must be deemed a gold medal winning U-turn, London 2012 organisers, LOCOG, have reversed their position from yesterday which demanded the removal of Paddy Power’s latest advertising campaign from poster sites around the Olympic city,” a statement read.
“Coincidentally today’s change of heart by LOCOG, which was communicated by their law firm, Freshfields, was taken just moments before Paddy Power’s law firm, Charles Russell, were set to enter the High Court in London seeking a court order against the Olympic organisers.”
It continued: “Paddy Power have confirmed that they will be seeking to recoup their legal costs from LOCOG and if successful will donate the full amount to grassroots sports initiatives across the UK.”
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The officers will wear purple caps and tops and have the right to enter shops and offices near Olympic sites and give fines of up to £20,000 ($31,000) for the mis-use of words such as "gold", "silver" and "bronze", "summer", "sponsors" and "London".We offer a Bronze, silver or Gold option when it comes to new company start up promotional packages….
Am I being a bit thick here???? so some one can enter my shop ( if it was in London) and issue me with a fine for £20,000 because i offer either this?
What a crock of sh1t!!!
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Technically yes, Denise.
They have asked butchers to remove sausages arranged in the Olympic rings, they have the right to ask people to remove clothing with competitor logos on etc. Not sure if the pics below are an internet hoax or not, but they have the power to ask for something like this. Draconian, over the top and, I would suggest, counterproduct for the sponsors.
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I have decided to trademark the letter "A".
In future, if anyone tries to use this letter in any shape or form – they will have to pay me a commision to use it or I will take them to court (Sorry Alison).
I’m gonna be rich beyond my wildest dreams 😀
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I love the way paddy power go about there advertising 😀
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quote Scott.Evans:I love the way paddy power go about there advertising 😀yeah, some clever ones…
i remember Benetton doing stuff, but was more aimed at distasteful ways to generate exposure.one of PP’s
<embed width=”452″ height=”361″ quality=”high” bgcolor=”#000000″ wmode=”transparent” name=”main” id=”main” allowfullscreen=”false” src=”http://www.isigntube.com/player/vPlayer.swf?f=http://www.isigntube.com/player/vConfig_embed.php?vkey=8c97020180038fddb8e2″ type=”application/x-shockwave-flash”>
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