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Print a gradient on outdoor signage
Hi Everyone
I’m looking for some advice on printing some wide format vinyls for use on some outdoor signage.
There will be approx 20 different sized signs, some up to 3m wide by 2m high, most around 2m wide by 1m high, some a lot smaller, all with similar artwork and colour palette – they will all be printed to vinyl and gloss laminated before being mounted to 3mm ACM.
All the artwork is supplied from my client who has included a gradient on the background colour which is teal. My query is, whether the gradient is necessary or may even de-emphasise the white text and logo.
My thinking is… as they are all going outdoors anyway shadows and light will reflect off the sign and will create a similar visual effect, adding another printed effect may look odd.
As a solution, I could change the background colour to block teal, pending a re-proof, i’m sure my client would be happy with this.
Or, am i over thinking this , and i should just print what they gave me.
A couple of images illustrating the gradient in question…
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3 Replies
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There is no substantial difference in my opinion. I will do what client wants and be on the safe side. He wants this, he approved this.
I can only see you going down this route is if you don’t own digital printer and you want to cut + apply this in house without outsourcing the job. In this case I will also vote for cut vinyl and doing the job in house.
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I can barely see a gradient on my phone.
If it was noticable, and if I felt a solid background would look better, I would email the customer and explain why. (Not show them, otherwise before you know it, you’re making all sorts of changes!)
It is then their choice, you gave your opinion, and they chose to ignore it.
However, in this case, it doesn’t look untoward to me.
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I’d simply roll with it, I don’t think anything is taken away by the fade being there – as subtle as it is. Changing this may end up with other rethinks and loads of your time being taken up!
If as Pane says, you don’t own a printer and wish to do it in vinyl, you could possibly suggest it but, for the cost of buying in printed vinyl or panels I’d do just that.
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