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Help with Garment prices
The final bit’s are coming together on our garment printing set up:
I’ve had discussions in the office on how best to price the garments, fixed prices per garment seems simplest. Just not sure how best to set the price? Especially as we’re going to be ordering in stock for each job, rather than carrying stock.
Any advice from those who print garments would be welcome. :thumbup2:
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15 Replies
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Hi David,
It’s always a bit tricky to price garments – especially when using textile vinyl as there’s labour as well as materials involved. Did you get the list I sent you the other day?I tend to have a set price (based on our ‘house’ garments (much like a house wine) for a single colour logo to front & for front/rear, prices then increase from there for multiple colours and or more expensive garments.
for small orders I tell them there’s a £10 delivery charge from the supplier, however, if they’re not in too much of a rush, we can add it to other orders as they come in and share that cost, most opt to share the cost!
H
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Hi Hugh,
No I haven’t seen anything from you, did you e-mail it??
I’ve found two suppliers who will provide 48 hour delivery for £4.00 which is helps out, and our customers won’t be in much of a rush.
Do you provide discount on multiples??
Cheers
David -
only on very big orders, trouble with garments is the time factor, textile vinyl for eg, can be time consuming to cut & weed, then there’s laying them up on the garments and then press time, multiple presses if multi coloured. It takes the same time "per garment" whether doing ten or fifty, only if materials get a lot cheaper will I bring it down by anything significant but, as I already get carton rates from my suppliers, and usually buy enough textile vinyl (I keep in stock) to get the best prices, there’s not really much to give away.
It can help if two people are involved – one lays the decals on and piles them up for the person on the press, makes quicker work of it.
I generally keep some stock of tee’s, some sub tee’s om M/L/XL, M/L/Xl tee in white & black, hoodies I’ll buy if ralawise are clearing some, keep an eye on their raladeal emails / brochures.. I bought 50 awdi varsity hoods for about £2.50 each last year – they often fulfill those "I only need two mate" orders and make good profit compared to buying in for a small order, people are often very willing to change their mind on expected colour if it saves them £10 shipping and they can have it tomorrow!
drop me an email and I’ll send you my base prices.
H
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Our problem is storage space… I struggled to fit the Sawgrass in and the heat press, so carrying stock isn’t an option really.
I’ve ordered in samples for customers to see the colours & sizes, and will have a swatch card handy for the rest of the colours. I’m keeping the range we offer limited, just to make life easier for us.
Email sent cheers!
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i stick to using the same brands, like a set polo , hoodie etc
price of garment +25% mark up.
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Print / Embroidery
Embroidery – left chest logos 100x100mm max (frame size) i like to try and get £16 per hour out of embroidery machine,
chest logos generally range between 10 – 20 minutes so i average at +£4 per garmentif they want the rear embroidered 250mm wide max – +£4 per garment
so roughly hit on £11 per embroidered polo
Printing
i price between 50p and £1 cheaper, , gives the customer an option , 9 times out of 10 they will opt for embroidery when suitable.
so garment already marked up 25% adding £3 for printed logo, we all know how many left chest or indeed full chest logos you can get from garment vinyl.
Please though if someone thinks im crazy or talking rubbish point me in the direction please !! im very new to all this still but it seams to work for me.
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i also only order everything in as i need it, rather than stock different colour films why dont you print t shirt vinyls, takes out multiple colours needing 3,4 presses etc
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25% doesn’t sound a lot for the garment?
A hoodie costing £6.00 you’re selling at £7.50, Then say £6.00 for print FLB & rear? £13.50 sounds cheap to me or have I missed something?
From what I’ve seen being sold by other companies £20 seem’s to be a reasonable price for the hoodies?
Although I am clueless when it comes to the branded workwear stuff 😳
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quote David Mitchell:i also only order everything in as i need it, rather than stock different colour films why dont you print t shirt vinyls, takes out multiple colours needing 3,4 presses etc
simple answer – I don’t have a printer (other than subimation) that I can use for garments. I can use my TMT laser but that’s only any good for square logo’s which can be trimmed with a knife/scissors.
I can get solvent printed logo’s from my trade printer but haven’t always got the time to wait for them to turn up. textile vinyl gives better / guaranteed results anyway!
I don’t keep huge stocks, often what I have has been bult up over the years and lives in a few cardboard boxes under the bench, if I’ve fgot 3 XL tee’s in black I’ll often order 5, etc. I’ll often order a spare or two in case of mistakes (rare these days) but when that customer comes in on a friday needing a few tee’s for saturday, they’ll often just take the sizes and colours you have in order to have something.. makes sense to me that if a few £2 tee’s can be turned into £10 each for little effort then I can put up with a few boxes in the way.
I used to keep a lot more in stock when I had the shop but don’t keep much now – unless the price is too good to turn down. I forget how many of those £cheap clearance hoodies have sold for £20 each as a last minute froday afternoon or saturday am job – simply because they were there!
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quote David Hammond:25% doesn’t sound a lot for the garment?
A hoodie costing £6.00 you’re selling at £7.50, Then say £6.00 for print FLB & rear? £13.50 sounds cheap to me or have I missed something?
From what I’ve seen being sold by other companies £20 seem’s to be a reasonable price for the hoodies?
Although I am clueless when it comes to the branded workwear stuff 😳
I start at £15 for a hoodie with a simple single colour breast logo on. not certain what the mark up is but for a tiny bit of (often offcut) vinyl it’s got to be around 100%+. On big orders I will reduce the mark-up to no less than 60% on the purchase price of the garment and min £1.50 for the breast, plus rear costs.
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yeah i should have added that hoodies would be the exception, due to the fact that its pretty easy to achieve £20 for a hoodie.
polos £5 +25% – £6.25 + £4 –£10.25 then i round it up for ease.
Softshell £20 +25% – £25 +£4 — £29 again id jst take the £30
but maybe im too cheap at 25% i just had to try and start somewhere,
and sorry hugh, the printed vinyl part was for david, who i know from printing other work etc would be able to.
would also agree that textile vinyl will last longer, but generally again maybe me only, i find its joiners, builders, mechanics etc guys who clean stuff on their clothing lol garments usually done before print.
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Yes we can print, and will print most of the stuff, if it’s just single colour text, or similar then garment vinyl is the way we’d do it, again only stocking a limited number of colours.
Look’s like we’ll just do fixed prices, but may put together a package of garments, as I’d rather do 3-4 garments, rather than just one.
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I was about to re-do an offer I did last year, a package for tradesmen with 5 tee’s, 5 polo’s and 5 sweats / hooodies for a set price, it went down well and would often be upgraded to 10 of each etc.
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often do these offers hugh, they work well, especially with artwork already made up for example if you do there van,
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How sad am I, I’m getting quite excited about launching this.
We do a fair few vans, and that’s the target market we’re looking for.
I think we’ll offer packages, offering it to existing customer, and those who want their vans signing. It should add a nice little bonus to our turn over each year, and maximise the use of our machinery. :thumbup2:
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I use pencarrie to supply my garments, with a 48 hour shipping time its pretty good.
i also have the entire catalogue linked to my website which automatically marks up my profit margins, so i just find the garment the customer wants and add printing costs.
basic chest print is £2
back print £2.50
add on a few £ for anything else that’s more complicated.I also do a set price on t shirts-
£9.99 printed for a basic t shirt
£15.99 printed for hoodies.
i only use gildan as they print well and are good on price
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