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Cinderella in Reverse – Rust Car Wrap
CINDERELLA IN REVERSE
“This wrap, using 3M’s IJ180Cv3 wrapping film, demonstrates how first impressions can be changed in the ‘blink of an eye’ – or the time it takes to install a vehicle wrap,” says William Smith’s Marketing Manager, Chris Bradley.
The fertile creative imaginations of Esign Media’s team of 3M Approved Vehicle Wrappers came into full play when challenged by their Managing Director, Zak Pickering, to come up with a wrap design for one of their company cars.
“I thought it would be a good way of getting the team to think outside the box,”
says Zak.
He hadn’t anticipated that they would turn a brand new BMW 4 Series into a rusty, beaten-up old banger.
However, he loved the idea straight away. “The idea of turning a brand new vehicle into something that looks old and tired achieved the brief objectives perfectly,”
Zak continues.
The adaptation of our current logo to a 1920’s contemporary feel is a really nice touch too. I’m really pleased with the outcome of this project.”
3M IJ180Cv3 wrapping film is available from William Smith ex-stock, as full, part or custom slit rolls and same day despatch is provided on full or part roll orders received up to 6.00pm.
For further information:
William Smith
Grove Works
Barnard Castle
County Durham
DL12 8JQ
01833 694707
http://www.williamsmith.co.uk.
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