• Job Pricing

  Supplying Trade

  Posted by Jason Davies on 4 August 2010 at 20:39

  We have just secured a license to produce quite a range of stickers/labels specifically to the retail automotive trade.

  This is a new area for me and I am unsure about what would be a fair price to charge if we suggest a RRP.

  As an example if we suggested that the RRP should be £30 would it be frowned upon by traders if we charged them £20 for the item? Would they expect a larger profit margin? Obviously if they bought in bulk then there would be a sliding scale.

  I’d be interested to know if anyone has worked in this area.

  jason

  Kev Titcombe replied 15 years, 1 month ago 1 Member · 1 Reply
• 1 Reply

• 

  Kev Titcombe

  Member

  8 September 2010 at 10:20

  Hi Jason

  Our main print business is Labels and Decals
  Ive always found that if you Quote an RRP then your trade customer will expect around a 100% markup or very close you can find that one or two will be happy with 60% on higher value products, but genarally we find they expect 100%
  We generaly take our Production & material cost plus gross margin and double it to get RRP, if that then seems a bit high we will trim depending on product value, or we will take it out of our margin and increase the min batch size or tie them into a calloff order just to get the numbers up
  Hope that helps

  Kev…

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