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Design vacuum
Hi,
I’m struggling with this one.
The customer is an independent BMW specialist and after going around the
houses about what he wants to advertise we now realise that whilst in the
past he has tried to play on the BMW front with the 3 slanted stripes on the
BMW motorsport log combined with the 3 letters BMW this won’t do.There is a possibility that if he continues to smarten up his premises(new
signs etc) he may well become an appointed BMW service agent which is like a dealer but only for servicing. As a result we need a sophisticated style to put greater emphasis on the previously neglected ‘Wembley Services’.We got the go ahead on this design before the man from BMW called so now we’re loosing the Landrover-Range Rover-Mercedes and concentrating on BMW but the most significant element must now be the ‘Wembley Services’.
I tried putting ‘Wembley Services’ across the 3 stripe background but it
looks crap. Could you give me any ideas please?It should be easy but I’ve had it so long now that I’ve got no fresh ideas.
This one is for a wheel cover but I need to apply the new design throughout his business.

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