The gamble paid off.
In anticipation of England’s growing optimism in the Euros, the PR and Marketing team of betting company Coral instructed Pearce Signs to design, manufacture and install a temporary “Sweet Coral-ine” fascia at their Bridge Road shop in Wembley Park, close to Wembley Stadium.
Commissioned on the 1st of July, installed on the 4th of July ahead of England’s match against Switzerland on the 6th of July.
Building on the emotional connection with the English football team’s unofficial anthem, this is a great example of how Pearce Signs can move with speed and agility to capture the mood of the moment.
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