MemberApril 4, 2005 at 1:55 am
Having just entered into this industry(very slowley too) I find myself looking at every peice of signage around.
Two things come to mind following personal observations,
1. There is some absolutly fantastic/blinding/creative/beautiful/innovative work out there.
2. There is some complete cr@p out there.
Now I know sometimes customers will tell you what they want and that is exactly what they want but sometimes just changing the font would make all the differance.
Example, there is a company near me called shift force, the problem is that all their signs and vans have the name on them but due to a comic type and close spaced font being used, the f in shift kind of disappears!!!