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Activity Feed Forums Sign Discussion Industry News (Archive) Chicago Trump Tower sign design fail + Video Re: Chicago Trump Tower sign design fail + Video

  • Robert Lambie

    February 1, 2015 at 2:09 am

    Hmmm… I am not so sure about it. 😕
    Personal taste does come into play, so I agree there.
    But looking at the chrome serif letters with the white backing outline makes it look like a high street Kebab or Fast Food shop.

    • * There is nothing elegant, powerful, corporate or modern looking about the font used.
      * Trump also doesn’t appear to be consistent with his brand, which is a major fail in itself.
      * The white outline on the chrome letter doesn’t work in contrast, so makes me think it is there purely for evening viewing purposes when back illuminated against the dark background.
      * The height of the chrome letters is borderline fine… but I think the addition of the white border was an afterthought and now over steps the mark and looks too tight.

    The size of the letters are huge though and I can only imagine how big a task it must have been creating and installing in that location.