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  • Jason Xuereb

    October 20, 2009 at 9:09 am

    Hey Kyle,

    I determine a conversion as a sale or a lead. The lead might not convert straight away and might convert later down the track. We have systems in place to make the most out of our leads.

    Dave: Yes I use analytic to track my conversions from pay per click and organic traffic.

    I am in the process of developing new ideas to split test against to increase my conversion rate. I know we might soon hit a plateau in terms of shear volume we can receive or the costs in achieving an incremental increase won’t generate a great enough return on our investment.

    Increasing the ratio of conversions seems like a more beneficial area to concentrate on.