MemberSeptember 17, 2006 at 12:31 amquote Peter Normington:
The screen printer lost out because the cost of each screen put him out of the game as best I can understand. Being a 4 specific pms colour print, it was pretty labour intensive.
Digital printing can be very competative against a 4 colour screen print on a small run.
I have been beaten on screen printing on small runs, but I don’t think they make much money. One local screen printer that used to beat me regularily went broke last month, so I guess he was more worried about the money in the bank, than the long term health of his business. Pretty common trap to new small businesses in the sign game unfortunately.