Conversion rate into what? Enquiries? Actual sales?
4.53% in total is VERY high for the web full stop, well done if you’re getting that on sales
My online store selling motorcycle decals is about 1.15% average, although certain keywords perform better than others, scooter decal related keywords seem to be around 3%-50% conversion rates, although generally you’ll find the "long tail" keywords tend to have higher conversion rates as people are specifically looking to buy rarther than just browsing
As for actual sign enquiries I’ve never really monitored it for them, just separated out the 2 websites last week so I can monitor it more accurately and optimise each site specifically for their purpose
I determine a conversion as a sale or a lead. The lead might not convert straight away and might convert later down the track. We have systems in place to make the most out of our leads.
Dave: Yes I use analytic to track my conversions from pay per click and organic traffic.
I am in the process of developing new ideas to split test against to increase my conversion rate. I know we might soon hit a plateau in terms of shear volume we can receive or the costs in achieving an incremental increase won’t generate a great enough return on our investment.
Increasing the ratio of conversions seems like a more beneficial area to concentrate on.
I fully agree, increasing a conversion rate from by 0.5% on a site that earns 10k a year with a 1% CR brings in an extra 5k, and all it costs you is your time tweaking the existing site, rarther than having to bring in hundreds or thousands of new visitors.
The knock on effect also allows you to be able to bid higher in Adwords and gain more visitors that way, as each per visit value is higher