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  • Website Conversion Rates

  • Jason Xuereb

    October 20, 2009 at 5:15 am

    Hey guys,

    You can get general conversion rate ratios online but I’d like to see some within our industry.

    My conversion rate is around 4.53% for the current month.

    Anyone else care to share their result?


  • Kyle Bennett

    October 20, 2009 at 7:49 am

    Conversion rate into what? Enquiries? Actual sales?

    4.53% in total is VERY high for the web full stop, well done if you’re getting that on sales

    My online store selling motorcycle decals is about 1.15% average, although certain keywords perform better than others, scooter decal related keywords seem to be around 3%-50% conversion rates, although generally you’ll find the "long tail" keywords tend to have higher conversion rates as people are specifically looking to buy rarther than just browsing

    As for actual sign enquiries I’ve never really monitored it for them, just separated out the 2 websites last week so I can monitor it more accurately and optimise each site specifically for their purpose

  • David Rowland

    October 20, 2009 at 8:41 am

    is that google analytics?

    your website is very good jason… as we spoke before.

    We are re-writing ours currently but we need to boost visitors mainly. A few days ago we had enquirers from london and other areas like that, but it’s not something we can handle.

  • Jason Xuereb

    October 20, 2009 at 9:09 am

    Hey Kyle,

    I determine a conversion as a sale or a lead. The lead might not convert straight away and might convert later down the track. We have systems in place to make the most out of our leads.

    Dave: Yes I use analytic to track my conversions from pay per click and organic traffic.

    I am in the process of developing new ideas to split test against to increase my conversion rate. I know we might soon hit a plateau in terms of shear volume we can receive or the costs in achieving an incremental increase won’t generate a great enough return on our investment.

    Increasing the ratio of conversions seems like a more beneficial area to concentrate on.

  • Kyle Bennett

    October 20, 2009 at 11:49 am

    I fully agree, increasing a conversion rate from by 0.5% on a site that earns 10k a year with a 1% CR brings in an extra 5k, and all it costs you is your time tweaking the existing site, rarther than having to bring in hundreds or thousands of new visitors.

    The knock on effect also allows you to be able to bid higher in Adwords and gain more visitors that way, as each per visit value is higher

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