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  • Vehicle sign pricing guidance

     Nigel Poulter updated 1 week, 2 days ago 7 Members · 20 Posts
  • David Hammond

    Member
    March 8, 2017 at 9:15 am

    I think we’re really underselling the van signs we’ve installed. I tend to just ‘guess’ a price, but after considering the time involved to design, produce and install some of them, let along material costs, I think we’re underpricing… when I work out a price to accommodate the time spent, it sounds scarily expensive.

    Take a look at some of the pictures below, I’ll add a comment as to what we would charged for the job (excl VAT), and I’d appreciate any feedback on what you think.

    We tend to use Metamark M7, and MD5 vinyl, or equivalents, so no cheap and chips monomeric vinyl.


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  • Hugh Potter

    Member
    March 8, 2017 at 11:02 am

    Hard to price others work without the artwork to hand, I’ve just messaged you via face ache some of my recent work with prices written on.

    If you want to email me a couple of random eps files I’ll try and give you an idea based on your artwork, I can’t really price your design time but the rest should be easy enough to price.

    Hugh

  • Iain Pearson

    Member
    March 8, 2017 at 12:32 pm

    Hi David
    I have a fairly comprehensive vehicle pricing brief on file if you need it as a guide.
    Message me your email
    And I’ll
    Fire it over for you

    • Jason Howard

      Member
      September 19, 2020 at 9:37 am

      I know its a little cheeky but i am in the same position and tend to guess or think i am charging to much then find out i have done it to cheap.

      if you would be willing to send your pricing guide it would be very much appreciated

      Jason

    • Matt Bourne

      Member
      October 12, 2020 at 7:59 am

      Hi Guys,

      This is a very interesting read. I really could do with some help pricing up too. Would there be any chance you could send me your price guide too Ian?

      Matt 🙂

  • David Hammond

    Member
    March 8, 2017 at 12:55 pm

    Thanks for the help guys… it’s been an eye opener.

    I’ve sent you an e-mail Iain.

  • David Hammond

    Member
    March 9, 2017 at 5:14 pm

    Thanks Iain & Hugh for your help. It is much appreciated and I owe you a few beers.

    We’re changing how we price vans up, and putting together a guide like Iain has.

    I’m feeling much more positive (even excited) about the coming financial year :thumbsup:

  • Iain Pearson

    Member
    March 9, 2017 at 5:20 pm

    Your welcome David, I hope it helps. – I’ll look forward to that beer [emoji482]

  • David Hammond

    Member
    March 9, 2017 at 7:38 pm

    Yes hopefully catch up with you both at Sign & Digital.

    Iain, do you send those guides by email, and include a brief explination as to what affects the price, like materials etc?

  • Iain Pearson

    Member
    March 9, 2017 at 8:28 pm

    They are quite a big file with all the artwork etc but yes I send them via WeTransfer. Lots of things can affect the pricing, biggest one being the customer.
    Once you price your vinyl, then it’s totally down to the individual how they price their time. I like to think £30-£35 per hour is s reasonable charge, and don’t forget to add the set up and artwork charges. I have a brief sheet somewhere with all this on I think [emoji106]

    • Darren Beddow

      Member
      October 11, 2020 at 5:34 pm

      Evening Iain, Could i be cheeky and get a copy of your price guide please… I don’t seem to be making much headway. Thanks in advance

  • David Hammond

    Member
    March 14, 2017 at 3:03 pm

    Massive thank’s guys!

    Price guide is coming along nicely.

    Had a customer enquire about having their van signed up, 2 colour vinyl, with a full colour print in two spots.

    My head price was saying £250, showed the other half the design and asked what she’d pay, she said £200 (knowing nothing about pricing). Using your advice, put a price in at £425+VAT… I’ve never been so nervous when the customer replied to the quote. half expecting to get told to sod off. They’ve accepted and it’s booked in for tomorrow. :thumbsup:

    Thinking about it, say they keep the van for 4 years, it’s just over £100 a year in advertising, so good value.

    I’m also much happier knowing we’re making a decent profit from it. :thumbsup:

    Get your backsides down to S&D, and I’ll get you a few beers :thumbsup: :thumbsup: :thumbsup:

  • Hugh Potter

    Member
    March 14, 2017 at 9:10 pm

    Good stuff David, glad to know it’s working!! It does surprise me sometimes that people don’t baulk at some of my prices but, they are what they are! It’s the ones who whine about it when I’ve knowingly gone in a bit cheap for a mate / ‘hanger on’ that really get me!

    I’ll see you at sign uk on the wednesday mate. bringing Matt, another local sign maker and signboard member who I’ve worked with for years!

  • Iain Pearson

    Member
    March 16, 2017 at 12:07 pm

    No worries David.
    If it’s putting more pennies in the piggy bank then it’s no bad thing.

    • Nigel Poulter

      Member
      October 12, 2020 at 9:20 am

      Hi Iain, l know its been a while since this thread was on here, but l have only just read it, and l was wondering if it would be possible to let me have your pricing guide, l have, and still am using the “Price it” sign pricing guide, 2013-2014 edition, l did contact them to ask for any updates and they said they have not revised it as of yet! and like David Hammond, people keep saying l am to cheap. Any advice you could give me would be invaluable

      Thanks in advance

      Nigel

      P.S. my email is napwrapsandsigns@hotmail.com

  • Darren Beddow

    Member
    May 7, 2020 at 10:23 am

    Hi guys, I’m a bit late to the party i know but hopefully you can help. Have been working for myself a little over 12 months and am struggling with not making enough can any of you help, as im very much like David and guesstimate my prices. Recently did a van for £350 and after id done the job was told by the customer he had been quoted double that for the same job 🙁


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  • David Hammond

    Member
    May 7, 2020 at 10:37 am

    It’s a kick in the bollocks isn’t it.

    I still struggle, but having had lots of conversations, and advice from members here, we’re tweaking our sales process.

    1) Find out their budget. If they’ve got £100 to spend, you can either give them £100 of stickers, or walk away.

    2) Get artwork paid in full first. Don’t be doing prospective design work, then hit them with "that’ll cost £600" (see point 1) if they can’t afford it, you’re suddenly ‘expensive’ and they’ll go touting your design around elsewhere.

    Take your photo, you know they were quoted £700 for it. Use it as an example, "something like this will cost £xxx" or "for your budget you can have something like this"

    Try and reverse engineer how they worked out £700.

    How many meters of material? What was the cost?
    How much time did you spend on it? design & installation?

    We charge per meter of material, or Sq/M of digital print. + Design + Installation.

  • Darren Beddow

    Member
    May 7, 2020 at 3:13 pm

    Cheers for the advice David,Just when i think i have it figured out. And thats another area people dont like to pay…the mock up designs.Sometimes i do wonder i’ve chosen the right business to get in to :smiles: I think i, like yourself, am going to start charging by the sqm or sqft. Its very difficult to know what to charge and get consistent work in this area and i don’t want to be a busy fool. Good job ive kept my HGV licence 🙁

  • David Hammond

    Member
    May 7, 2020 at 3:23 pm

    Just today I had an enquiry in from a new customer.

    He sent over an unimpressive design, he’d had done elsewhere, for ‘free’, but now can’t get hold of the company who did it.

    Deposit paid, and I’m now working on a greatly improved design!

    Some wont pay for it, there are plenty who will :thumbsup:

  • Darren Beddow

    Member
    June 4, 2020 at 6:59 pm

    Hi guys, thanks for all the info … could i be cheeky and "borrow" your pricing guide Iain or David.

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