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  • Newbie sign maker – frost print windows pricing.

     Mariusz Czarnota updated 1 year, 10 months ago 3 Members · 12 Posts
  • Mariusz Czarnota

    Member
    April 15, 2019 at 5:42 pm

    Hi,
    I’m new to sign making, till now I was more printing and selling graphics / stickers over ebay..
    Pushing business forward, invested in equipment and get rent studio / workshop in city center inside Minuteman Press.
    I found problematic to find out fair pricing for them, as subcontractor I must give them slight room to get some margins on top of my charges.. I understand that different region in UK may charge differently, but at least I know roughly how much you would charge so I can work out what I should charge them..
    So most basic question, how much usually you charge guys for 1sqm of print of eco solvent prints + how much for lamination per sqm roughly? I’m going to work on metamark MD-i & MD5 and MD3 , MD100 for temp monomeric or equivalents. Where to get from those vinyls in best prices?
    I have request to do some prints on etch film, on school windows. Its 6 panels about 110cm x95cm each panel.
    What price would you tell? in 1220mm price inc VAT for etch film got for about 8£ per mb for monomeric. Am I need to buy printable etch film or standard if prints also fine? Its going on inside of windows.

    Sorry dont know how to rotate pics?
    Thanks

  • David Hammond

    Member
    April 15, 2019 at 6:26 pm

    I’m not a fan of Sq/m pricing, for the simple reason someone comes in and wants a 2000x300mm print, you end up running 2 linear meters of vinyl, putting 2 sq/m in the bin.

    In my opinion Sq/m works better for larger prints or high volume print runs.

    You can get away using normal etch, but it’s only 1220mm wide (Metamark may do a 1500 wide)

    Material costs won’t really affect the price. A cheap monmeric, may cost £1.00 Sq/m, a decent polymeric may cost £2 sq/m.

    Material, ink, machine, rent, wages, waste, mistakes and reprints all need to be accounted for.

    £25-30 a square meter wouldn’t be unreasonable depending on local prices. You’ll not be able to compete with the big trade printers.

  • Mariusz Czarnota

    Member
    April 15, 2019 at 11:56 pm

    Ok,
    yes, i charge them 25 per sqm print on standard vinyl, banner. There is exception like you said if they want 3m by 30cm, but if material is cheap, it wouldn’t add up much to price, wouldn’t also throw away 90cm of vinyl as can be used elsewhere, but definitely will charge more for that then based on sqm… What do you think I should ask for those windows? Print only and with application. They all about 1sqm each, so about 50 for etch vinyl, print would be less then 10.. They provide artwork. Just wondering how much you guys would charge for this job?

  • David Hammond

    Member
    April 16, 2019 at 6:40 am

    Sounds reasonable to me.

    Regards fitting, that’ll depend on your overheads and how much you want to earn.

    There are some great tutorials, videos and calculators online to work out a freelance hourly wage.

    £30 An hour isn’t unreasonable, I know some companies who charge £25, others who charge £40+ personally I would work out your base cost and work from that depending on the job.

  • Mariusz Czarnota

    Member
    April 16, 2019 at 7:55 am

    Yes, application can work out roughly based on hour rate, but how much you would quote for supply only if you would have similar job to do? Just don’t want go too low or too high with my quotes, I’m new to sign making so have no yet idea how to price such jobs..

  • David Hammond

    Member
    April 16, 2019 at 8:00 am

    Did they supply print ready artwork?

  • Hugh Potter

    Member
    April 16, 2019 at 3:14 pm

    I always price the job in materials and in-house labour, and then price estimated installation cost. By doing it this way the customers have the option to go and fit their sign themselves if they’re not happy with our £45 p/h.

    Some say our rate is more than they think they could charge… I know two in particular who charge much less, both tried to be ultra competitive and both have fallen by the wayside in the past few months, I know this because their customers have come to me, I know for a fact that in the area I’m somewhere in the middle for pricing, and have told them so, the fact that I’m still here trading after nearly 15 years must say something about my prices being fair and not one has walked out or not paid my price.

    My price is based upon all my overheads being added up for a year, divide that by 48 weeks (you should allow for holiday) and then divide that by no more than 2/3rd of your working hours, we estimate that 20 of our 40 official hours should be productive, rather than speculative, so our annual overheads are divided by 48 weeks, then 20hrs, that comes to £45 costs per hour on 20hrs. every productive hour there-after makes the business £45, there’s one profit stream.

    Materials, hard to say, at the very least I double the cost (3M, hexis, Arlon, avery wrap films), around 10x cost on cad vinyls (eg white 610 around £25pm), specialist etch, reflective etc. higher again, much of this game is about perceived value, not just bottom line costs and make a few quid for the weekend, we’re running what should be viable businesses and need to make a living, no different to the plumber, builder, or minuteman press, we have to all eat and keep a roof over home and business. Your pricing has to reflect your costs and expectations within reason.

  • Mariusz Czarnota

    Member
    May 7, 2019 at 5:08 pm

    Ok, thanks for reply. Based on that, what would you guys charge (around) if they supply print ready artwork?
    Print on frost and apply, windows are all about 110x108cm , so lets say 7mb from 1220 frost roll of print.
    Thanks for suggestions.

  • Hugh Potter

    Member
    May 7, 2019 at 5:51 pm
    quote Mariusz Czarnota:

    Ok, thanks for reply. Based on that, what would you guys charge (around) if they supply print ready artwork?
    Print on frost and apply, windows are all about 110x108cm , so lets say 7mb from 1220 frost roll of print.
    Thanks for suggestions.

    ‘print ready artwork’ is a rare commodity, be sure to tell them that if you need to tinker to set-up it will still be charged as a set-up.

    7mtr of a good quality cast etch would be £40 pm for me, a cheaper one maybe 25-30. if it’s VERY easy weeding then just a nominal charge for your time weeding, if it’s intricate, time consuming weeding then apply your hourly rate. then install at your hourly rate and allow for fuel / travel one way at least.

  • Mariusz Czarnota

    Member
    May 7, 2019 at 8:03 pm
    quote Hugh Potter:

    quote Mariusz Czarnota:

    Ok, thanks for reply. Based on that, what would you guys charge (around) if they supply print ready artwork?
    Print on frost and apply, windows are all about 110x108cm , so lets say 7mb from 1220 frost roll of print.
    Thanks for suggestions.

    ‘print ready artwork’ is a rare commodity, be sure to tell them that if you need to tinker to set-up it will still be charged as a set-up.

    7mtr of a good quality cast etch would be £40 pm for me, a cheaper one maybe 25-30. if it’s VERY easy weeding then just a nominal charge for your time weeding, if it’s intricate, time consuming weeding then apply your hourly rate. then install at your hourly rate and allow for fuel / travel one way at least.

    Ok thanks, as I mention, its not cut required, print graphics they prepare. its goes on inside to be view from inside, they don’t care how it will looks from outside.. So its print and apply from edge to edge frost etch vinyl, so even 3 years rated should be OK. Not need for top range etch vinyl, will go for easy apply metamark maybe..

  • Hugh Potter

    Member
    May 7, 2019 at 9:37 pm

    I wouldn’t use etch with air release, just fit wet with a squeegee, easier and quicker! Just a bit if water to mop up after.

  • Mariusz Czarnota

    Member
    May 10, 2019 at 7:11 pm
    quote Hugh Potter:

    I wouldn’t use etch with air release, just fit wet with a squeegee, easier and quicker! Just a bit if water to mop up after.

    Ok, so wet application is easier to apply then bauble free on windows right? What about vinyl graphics applied on boards or other substrates, are you using vinyls with air release adhesive or standard and apply it with soapy water? I was thinking "easy apply" vinyls are now supersede wet method.. just to mention, I’m new to sign making if you not yet realized ;p

    I just have another request to print on frosting and apply unlaminated on outside of windows.. I offered vinyl cut and back up background with frosting on inside of the window but price was too high due to complex weeding etc so they asked for print instead directly on frost, obviously it will not looks good when applied inside, so question is how long that will stay? Also an option to print on clear, but they are on tight budget, as all are…
    btw, let say you print on frosting (8 quid per mb), reapply print vinyl on top board to cover current sign, vinyl cut black lettering for doors and above – how much would you quote for this job? Again, just for reference if my quotes are any near to what you guys charging… and also if you will print on clear this mandala and back up with frost… challenging task..


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