MemberJanuary 14, 2020 at 9:42 pm
looking for advice. I have a very good regular customer, my best customer in fact!!
They are now looking to place a sign outside their unit, on a busy road (very) on which they can change the messages regularly, silly catchy things like "go on – treat yourself… the wife won’t mind", "come and take a look at our range… because you’re worth it".. silly stuff designed to lighten peoples day as they crawl past in traffic!
Initially, they mentioned the type of big signs you see on the American highways… "fried chicken next left", "Jesus saves", etc.
it needs to be illuminated, double-sided and on either posts or a totem of some kind, I was thinking of channels in which we slide pre-cut letters and they just change the message as they feel like it, but trade suppliers I’ve spoken to seem to be struggling with the concept! It’s not rocket science, I’ve made a number for rugby clubs and similar but this needs to reflect a major brand name, not a beer league rugby or soccer club!
Another option might be some kind of digital signage but it needs to be quite nice, not just a dot-matrix (or maybe?) or a TV screen…
Who can I speak to on this?
I’ll try Simplex in Worthing tomorrow but I don’t know if we can afford them!
MemberJanuary 14, 2020 at 10:13 pm
MemberJanuary 14, 2020 at 10:16 pm
Digital is the best all-round option here but really depends on the size of the sign and if it will be cost-effective for them.
Don’t rule out LED boards, it’s down to how close you are viewing them, the size of the LED’s etc that determine if it looks like dots or a TV. if that’s how to explain it…
You could have some sort of lightbox with a trim on the face.
all you do is slide in an interchangeable clear bit of acetate or polycarbonate with a vinyl message on it.
you could make up a dozen for them to change as they please, and call you for more panels when required. they would end up with a nice bank of panels with messages over time.
individual letters would look very dated. a bit like the old cinema messages with limited character spaces available.
MemberJanuary 14, 2020 at 10:30 pmquote Robert Lambie:
I agree regarding the individual letters, I don’t much like that and, printing a transparency or backlit pvc each time would keep regular work coming… I think I may go that route..
Led.. possibly,but now (just got another email!) I suspect it’s going to be more sympathetic to their advertising budget.
MemberJanuary 14, 2020 at 10:56 pm
The thing is, with these type of signs, the novelty of changing them long term wears off. so it’s better to try and get a bank of signs on a thin clear acetate. cut it with a Stanley knife and hand over a pile of them to change as and when.
this way you are getting a decent return for putting their idea into action. and if they do keep-up with changing signs, then you have won a watch on further repeat business.
MemberJanuary 14, 2020 at 11:09 pmquote Robert Lambie:
I’ll look into that solution, I’ve never really printed the acetate / backlit pvc before so it’ll give me something to play with!
MemberJanuary 14, 2020 at 11:31 pm
you don’t print it mate. just apply cut vinyl to it.
if you have a lightbox with white opal acrylic which illuminates. you’re just sliding the acetate panel into the runner in front of the lightbox. same as you would those individual letters but its in one piece pre-made.
yes, of course, you could also print onto a white "clear adhesive" digital and flood coat the acetate and slide that in and it will illuminate. but if it’s just simple messages, ide cut them in vinyl.
MemberJanuary 15, 2020 at 12:10 amquote Robert Lambie:
ah, I see what you mean now!! isn’t the acetate a bit floppy? this will be in a pretty exposed environment, I would think it needs to be something more rigid to stop it being pulled out when windy?
MemberJanuary 15, 2020 at 12:55 am
acetate comes in different thicknesses.
also, you would be using something like a mini trim on the face of the lightbox or some other sort of 360 degrees trim to slide it into.
the size/depth of the sign will also determine what’s possible and not.
MemberJanuary 15, 2020 at 10:37 am
Would an illuminated noticeboard work, if it has a dry wipe magnetic background he could write the messages himself or alternatively stick magnetic sheets with different messages to it.
MemberJanuary 15, 2020 at 11:31 amquote Robert Lambie:
I’ve found a supplier pf such things now (thanks to WIlliam smith!) so will look into it – understand what you mean now!quote Emyr Evans:
I don’t think that would work (magnetic) but yes, I’m thinking a large illuminated frame …
I’ll update when I have a plan!!
Log in to reply.