MemberSeptember 19, 2018 at 7:54 pm
If you’ve ever been refused boarding to a flight because your name was spelled wrong on the ticket, you might take comfort from this fairly glaring error on the side of a Cathay Pacific plane. Or should that be “Cathay Paciic”?
On Wednesday morning, photos emerged of a plane for the Hong Kong carrier, with its distinctive green livery missing an “F”.
Taking the fuselage foul-up with good grace, Cathay Pacific posted on its Facebook page: “Oops this special livery won’t last long! She’s going back to the shop!”
Shown the typo, an engineer for Haeco, a sister company of the airline, was baffled by how such a mistake could have happened.
“The spacing is too on-point for a mishap. We have stencils. Should be a blank gap in between letters if it was a real mistake I think,” the engineer said.
The error was likely to be expensive, costing several thousand dollars to fix.
It was unclear whether a Cathay Pacific engineer or someone from Haeco was to blame.
Suleman Siddiqui, posting on the Hong Kong Aviation Discussion Board Facebook forum, was unamused.
“Maybe have your signwriters be literate in English. That would be a good idea,” he wrote.
It is not the first time the airline has stumbled over a branding job. A few years ago, one of the earliest planes to be changed to the airline’s current branding had its green “brushwing” logo – just behind the cockpit, on the outside of the plane – applied back to front.
MemberSeptember 20, 2018 at 8:38 am
So they make a habit of spelling it wrong as they are two different planes in the pictures above :awkward:
MemberSeptember 20, 2018 at 10:28 am
MemberSeptember 20, 2018 at 11:59 am
Everyone should eat their fuits
MemberSeptember 20, 2018 at 12:16 pm
But can you put a price on the free global publicity?
MemberSeptember 21, 2018 at 1:24 amquote Martin Cole:
The plot thickens Martin. How could they be so stupid? :awkward: :bigsmile:
MemberSeptember 21, 2018 at 10:05 am
MemberOctober 3, 2018 at 1:26 am
Martin… 😉 :thumbsup:
MemberOctober 3, 2018 at 8:55 amquote David Hammond:
Wives are the bain of my life… customers wives I mean,
Either their wife gets involved after I send a proof and wants to change just about EVERYTHING, or after all is approved and installed, they spot a spelling mitsake that nobody else did.
MemberOctober 3, 2018 at 9:52 amquote Hugh Potter:
Just as well the wives are there to pick these things up :tongue:
MemberOctober 5, 2018 at 6:24 pm
MemberOctober 5, 2018 at 10:17 pm
They need to own this and do it to all their planes.
Think of the free publicity they have got already!
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