MemberFebruary 13, 2013 at 4:00 pm
The famed ‘Hollywood’ sign which looks out towards Los Angeles could become transformed into a hotel for the rich and famous if a Danish architect got his way. Christian Bay-Jorgensen wants to turn the iconic sign into a hotel with each letter offering guests amazing views of the Californian city. The hotel letters would be twice the height of the current 45ft-tall sign, and include an observation deck. ‘I’m a fan of the Hollywood sign and the unused spaces of America,’ said 28-year-old Mr Bay-Jorgensen.
Concealed: The hotel is hidden behind the lettering in Dane Christian Bay-Jorgensen design
Sign of future times? How the famed Hollywood sign might look as hotel for the rich and famous
Glamour pad: How one of the courtyards would look in this computer-generated design
‘It could be interesting to make it a centre for such events as the Golden Globes and Oscars. This could be the future of the sign.’ He believes his plan offers the chance to develop the site and provide the city with the funding it so badly needs. But he is also fully aware of the sensitivities surrounding the sign. ‘I know people are scared,’ he said. ‘I know they are afraid this idea will turn it into Disneyland.’ He might have to put his plans on the backburner for a while as the sign was recently saved after a £582,000 donation from Playboy founder Hugh Hefner. His gift stopped the site being bought by housing developers. While the sign itself is owned by the Los Angeles city authorities, the rugged area to the back and to the left of the sign is privately held. Investors had planned to sell the land to developers, who in turn wanted to build luxury homes there. California governor Arnold Schwarzenegger said the Hefner’s gift combined with a £323,290 grant capped a £8.1 million fund-raising drive to protect 138 acres.
View from the top: The LA skyline could be seen from roof terraces on the hotel
Up close: Visitors would be allowed to walk along a footpath beside the famous letters
Iconic: How the sign, recently saved with $900,000 of Hugh Hefner’s cash, looks from Beverley Hills today
‘It’s a symbol of dreams and opportunity,’ he said. ‘The Hollywood sign will welcome dreamers, artists and Austrian bodybuilders for generations to come.’ The sign originally read ‘Hollywoodland’ when it was erected on the city’s Cahuenga Peak in 1923. It was put up to advertise a housing development. The letters were 50ft high and 30ft wide and lit up with thousands of lightbulbs. It ceased to be maintained in 1939 and fell into disrepair and five years later the city bought back 455 acres which included the sign. When it was finally refurbished the lightbulbs were left off as were the last four letters as by then the name Hollywood had become synonymous with the film industry.
MemberFebruary 17, 2013 at 7:16 pm
looks pretty swish but what letter would you choose to stay in ???? 😕
MemberFebruary 17, 2013 at 7:22 pm
H or D 😉
MemberFebruary 17, 2013 at 9:00 pm
I hope the architect consults a good sign company first to check the kerning. 🙄
MemberFebruary 18, 2013 at 9:24 am
bet theres a lot of stairs in the "W" !!
MemberFebruary 18, 2013 at 9:46 amquote Roy Roffey:
You’d be like a hamster in a cage in the ‘O’s 😀
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