MemberNovember 17, 2008 at 3:32 am
Hi, nearly a year after finding this site and signing up for my membership, I think it’s time I said hello and start making posts before I waste another year without contributing to the site!
My name is Faisal, I was born in Kent and I am currently living in Heston. I first was involved with signage when I was 16 working part time whilst studying graphical design with a local sign firm. After college I studied economics and some finance at university which I also have an interest in, but never fancied the idea of working for someone else so got involved in running some businesses primarily in catering and a restaurant which I ran for five years, and some CCTV work too.
I got into signage again in 2006 after repairing, designing and installing a few signs. I have always been interested in retail signage,and retail design after seeing clearly first hand how good sign design can affect a business and how the customers view it.
This past year has been taken up selling up my other business and trying to set up and arrange partners as I am mainly interested in retail design and dealing with shopfronts etc. Anyone can put up a few more signs, but to build a long term sign business takes a lot more talent, so I’ve taken my time trying to sort my ideas and plans out.
My apologies for not posting earlier, have held back as I haven’t put up a sign for a few months but I will try to help whenever I can.
MemberNovember 17, 2008 at 3:52 am
welcome mate, good to have you here.
MemberNovember 17, 2008 at 8:53 amquote Faisal:
Welcome Faisal………….any stats would have on the above would be appreciated by all, esp when trying to up-sell those skinflint customers who don’t realise how important their sign is……."First impressions……."
MemberNovember 17, 2008 at 9:36 am
Good to hear from you.
MemberNovember 17, 2008 at 9:41 am
Hi Graeme, off the top of my head I can post a few links from the Design Council, who publish an annual report on the value of design and promote the use of design for business success:
http://www.designcouncil.org.uk/en/Abou … actfinder/
http://www.designcouncil.org.uk/en/Live … c-climate/
I would never try to teach anyone how to suck eggs on how to sell as you all have far more years experience than me, but I believe in stressing the value of the work you produce, talking about the quality of materials you use and a professional install.
Also showing the client if you’re designing a sign that will last a few years, is it really expensive when you break down the price per year?? and also if you’re designing an identity for the client which they will probably/could use for their stationary print, are we really getting a fair price for the level of work we’re providing??
MemberNovember 17, 2008 at 10:39 amquote Faisal:
Faisal, I’m not sure where fairness comes in to it.
If a potential customer gets three quotes, provided they’re for basically the same thing, and takes the lowest, then he’s getting what he wants at a fair market price. Right enough.
From our perspective though, if our quotes are regularly being undercut, then we need to look at our own pricing. Fair reward for our efforts or not, the cold hard truth is that it is a jungle out there and if we try to charge more than anyone else then we won’t get any business.
We are in a mature industry, with low entry costs, and consequently lots of competition, and the big bucks aren’t there to be made any more. Anybody who can’t accept that is in the wrong business.
For myself, I am only too painfully aware that I’m not doing anything that couldn’t be done by hundreds of other sign shops and that consequently I need to keep my pricing competitive, whether I like the rewards or not.
MemberNovember 17, 2008 at 11:04 am
welcome to the boards 😀
MemberNovember 17, 2008 at 12:29 pm
welcome to the boards mate.
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