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Your own flyer designs *Now with Draft Design
I’ve added my own draft, any comments would be welcome…(it’ll be the last post)
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33 Replies
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mines A5 double sided glossy no offers
John 😀
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A5.
Double sided costs very little extra over single sided, so why cram all that info onto 1 side.
No offers.
Just stick to what you sell or do. Don`t go over board on the info. keep it simple.
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As with most things James I think everyone has a different opinion & really its a case of what you think would be best for yourself.
I wouldn’t put an offer on it myself but if there is an area of work you are keen to target then might be worth it although it may attract more tyre kickers than anything else.
I use to have a few examples of work I had completed but didn’t use the same ones all the time, just jobs that were a bit special or ones I knew would be seen about a lot.
Don’t go overboard though & fill it up with all sorts of different jobs. As above if there is an area you are looking to do more work in & you have a nice example then maybe use that.Testimonials from happy customers might also be an idea. Never did it myself but have seem plenty of flyers where people have done it.
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I had some a5 flyers printed for an exhibition.
These covered the broad services I provide. large format print doesn’t mean a lot to joe public, spell it out, banners, posters, canvas, without going to in depth.
I’ve just had 5k A6 leaflets printed. These are targeted at vehicle graphics,any unsigned van gets one on the windscreen.
These do have a discount on them, so I can track whether they work.
Look at your competition. What makes you different? Do you guarantee work? Work weekends or open late?
With leaflets they can be in someone draw, pocket, notice board for months before being acted upon.
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Thanks for the replys so far folks..pretty much in keeping with what i was thinking but nice to hear it from other more experienced people..
David your new one sounds ideal, i dont know if you would agree (i’m miles away from you so no worries on that score!) of having a peek at the new flyer?
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Understand your dilemna James, I suggest you fire up your efforts in the graphic design section. Some serious design help here.
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I’ve put a draft design for an A5 flyer, any comments would be appreciated
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And page 2
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James….check your spelling of recommended 😉
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Just had a quick look all seems ok although you have typers not types against vehicle graphics and the gramma could be tweaked I feel
great start though 😀
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quote John Harding:Just had a quick look all seems ok although you have typers not types against vehicle graphics and the gramma could be tweaked I feelgreat start though 😀
Probably a must for singwriters 😀
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Maybe just my opinion but I think hotmail, gmail, addresses for a business look really unprofessional. It’s easy enough & cheap enough to buy a domain name these days & you don’t need to have a website or pay for hosting to be able to use the email address.
You can still have it forwarded to your gmail account if you want to keep your email off your own machine.Apart from that as has been said OK for a first go but wording could be better & obviously check the spelling. My own spelling isn’t great but I always remember to spell check anything I produce.
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A couple of things.
The paragraph about signs there’s a lot of "or" used.
Th phone number with the outline just doesn’t look right as if the perspective of the black isn’t quite the same as the green number. It looks massive at the end.
a good starting point.
A few other things to consider, which is my personal preference.
I don’t publish my mobile number I think it might put off some customers, a local number let’s customers know you’re local. 0800 is good I would possibly use just that.
I’d look at getting a domain name, rather than using a hotmail/gmail account having xxxxxx@companynme.co.uk just looks more professional.
Again just my opinion – some other bits to consider.
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thanks for the comments, i have the domain so i’ll sort out an email address, its a fairpoint as i’m often critical of people that dont…
Spelling, its not been proof read yet, i was concentrating on the design side and i share Davids comments with regards to the perspective thickening the black towards the end. But i do take on board peoples comments regarding the spelling side..
Needs a bit more work….
As an aside has anyone used leafletfrog for printing? they will do 1000 A5 for £39 INC, seems good value as i have been quoted £125+VAT locally.
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Try multicolour.info good quality, service for the money
Saxoprint.com? Cheap not used them myself seen 1 job that was ok for the money
Advantage digital media might be worth a tryI’d want the best quality for my money especially doing what we do.
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I use Fairprint, turnround and price is great but you will need to send a press ready pdf ready to goand there should be no VAT on leaflets.
Alan D -
James, please take these comments in the spirit they are intended.
I think you are missing a good and easy chance to sell yourself.
The front layout is just not working. Get on to google and you will find plenty of inspiration. The lettering and spacing for your logo needs some work to be more legible too.
The photos on the back and the text need more work too, try putting them into circles, and break the rigid line you are following, much more pleasing on the eye.
The font you are using (Impact) will really disappoint you when printed, it doesn’t read that well when printed at that size and I think it was designed for the screen anyway.
Just a few of my ‘opinions’ maybe others would see it differently. -
I also use Fairprint in Dundee.
Can’t really beat them as I can just pick stuff up and save a day on delivery.
5000 double sided A5 should cost you no more than £60-£65 DELIVERED
Again – there’s no VAT on flyers. 130 gsm glossy.
Dave
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Hi James, just had a quick look, first gut reactions 😀
Had a look at your website, can’t read your Company Name, graphics obliterate the tail of the y.
The Company Name? What’s behind that? Customers may get the impression they have to give you 7 days notice, whereas most want it yesterday 🙂
On your flyer, as Harry pointed it, it doesn’t just look right. You main contact is the phone number and it is skewed horribly. Straight and plain for contact points.
Your Logo Name has no space between the letters, hard to read.
Apart from that 😉 it is Friday 13th so no worries.
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Ok, taken on board the comments so far so here is a revised edtion…
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page 2
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Front Cover isn’t opening for me James.
Here’s a quick drawing of what I meant about making the info more visually interesting. If I had a job like that with blocks of text and photos, I would play around with shapes first before I got into adding text and actual pictures. I would always use a pencil and paper first and work on the hierarchy of the info. Work out what is the most important information you want to get across and highlight and work from there. I pinched these tips of the tinternetTHE BRIEF
Know who your audience is and what you want to achieve with the leaflet. And write it down. The better the brief for your designer the better the end result for you.
MAKE YOUR HEADLINE STAND OUT
Known as the “Shelf Shout” the top 3 inches of your leaflet are what people see when your leaflet is in the stand. If they don’t make an impression and grab the attention of passers by, that is all they will ever see of what you have to offer. Make sure it includes the name of your attraction.
GET YOUR MESSAGE ACROSS
You need to convey your message with immediacy, brevity and clarity. The copy should not be in bulky paragraphs you need short, sharp statements, bullet points and bold headings.
A PICTURE SAYS A THOUSAND WORDS
You do not want to overwhelm the reader with your leaflet; the idea is to whet the appetite. Go for one or two strong images on the front cover for maximum impact. Inside use images as a visual aid to reinforce your message. The backpage must include a Map with directions, remember to make it as
easy as possible for customers to find you.
DOES IT MEASURE UP
The most universally accepted leaflet sizes are 1/3 A4 (DL) and A5 leaflets folded down from A3 or A4 size. They can be pocketed for later reference which makes them popular with the public. They are also the optimum sizes for inclusion in our display racks.
FLOP OR NOT
Use a good quality paper for your leaflets, this stops them flopping which obscures the image in the display racks. Make sure that the paper is cut down the grain not across. Leaflets should have the spine down the left hand side, ensuring they stand up straight and don’t make it too tall – the optimum height is 21cm (DL).
INCENTIVISE TO MAXIMISE AND MEASURE
Incentivising your leaflet with special offers gives the public a good reason to visit and maximises your return on investment, It also allows you to measure the effectiveness of your campaign.
CHECK, CHECK, CHECK AGAIN
Nothing says amateur like spelling mistakes; it might seem obvious but copy checking should be standard for anything going out to the public. Check it yourself, get someone else in your company to check it, and finally get an outside opinion.
AIDA IS NOT JUST A FOUR LETTER WORD
This simple but effective advertising formula can help you gauge how effective your leaflet will be. Attention, Interest, Desire, Action – does your leaflet tick all these boxes? If the answer is yes, you are 90% of the way there.
Attachments:
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Ive reloaded the front page as a pdf now…
Thanks for the info Harry..
Nothing worse than having to critique your own work..
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Sorry James, my wife criticises me for noticing the little things, but missing the bigger picture so apologies if I nitpick 😀 I don’t like your hello@ email address. Make it personal james@ or order@ sales@ 😉
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I liked the colors in the first example better, if all the text was white instead of cream and orange.
All your copy is run out to the edges and needs more negative space/margin.
I think your logo needs some attention as well, because honestly your name seems rather vague to me.
While I don’t ever like to see & MORE in any tagline, (to me it seems a desperate bid for business no matter who’s using it…"Yes? You also need a trained elephant? Sure!")
I think you need to play up the SIGNS part, or maybe change that line to SIGN & PRINT.
I love Harry’s suggestions even if he is a bit dodgy.
😉
I could suggest more but then I’d sound too picky.
Love….Jill -
quote Jill Marie Welsh:I love Harry’s suggestions even if he is a bit dodgy.
😉There absolutely no neccesary for that! Don’t listen to everything Elsmore tells you,……..he was drunk when they let in the goat anyway! 😀
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I have to say its quite cathartic to have so many "critics" (and i mean that in a nice way) appraise your ideas…I recommend it..
to be honest i was using the 7day notice domain because i already owned it and it seems to cause more problems than its worth..
*goes off to reg123 to check domains
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Right.
Hopefully taken on board everybodies comments including domain name…
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and p2…
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That’s a lot better James, I would suggest having a very high quality sample of your work on the front. It’s a visual business after all. I’d also watch those orange swooshes, they look a bit awkward.
Just had a play around with the back. Needs work but might give you some ideas.p.s. won’t let me add a jpeg for some reason. (?)
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cheers Harry,
The uploaded version is very low res, they look a lot better on my screen!
Thanks for taking the time to upload the design, i appreciate that and its given me some more ideas to tweek mine..
If i could, i’d send you 4 euros for a pint…
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quote James Phillips:If i could, i’d send you 4 euros for a pint…
😀 😀 if I had 4 euros I’d be dangerous! 😀
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James, your leaflet struck me at first glance as just a textual list.
Harry has shown just what a leaflet should look like.
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