• SA Jewellery

    Posted by Phill Fenton on December 6, 2012 at 10:03 am

    My Daughter Sally has asked me to draw up a logo for her Jewellery Design business. This is what I have come up with based on her description of what she wanted. It needs more work, any suggestions would be gratefully received?


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    Phill Fenton replied 11 years, 4 months ago 5 Members · 15 Replies
  • 15 Replies
  • Harry Cleary

    Member
    December 6, 2012 at 11:47 am

    I know her jewellery is quality (you showed pictures of it before) but that logo isn’t saying ‘quality’ to me, because it is too simplified and although the font is a nice one in full use, I am not sure about the way the capitals on their own are working.
    Have you any pics of her stuff to post up and more info on what she wants in a logo? Does she use gems or is it just metals etc?

  • Jill Marie Welsh

    Member
    December 6, 2012 at 11:58 am

    The capitals together have a lot of conflicting angles.
    I’d choose a less casual font and stagger the capitals diagonally
    (the first one slightly higher and both welded)
    Love….Jill

    edited to add a suggestion…I had no appropriate "elegant" scripts.


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  • Phill Fenton

    Member
    December 6, 2012 at 12:06 pm

    she’s already told me she prefers the font below.

    Also – thanks Harry – here are some pictures of her pieces. She works with silver mainly and uses fabrics to personalise the Jewellery. You can see the stylised ring in the "logo" is a common feature in her work


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  • Harry Cleary

    Member
    December 6, 2012 at 12:09 pm

    I know that font but can’t put a name on it. WHat is it?

  • Phill Fenton

    Member
    December 6, 2012 at 12:16 pm

    It’s called Amcor Probook

  • Jill Marie Welsh

    Member
    December 6, 2012 at 12:53 pm

    Ooops….I didn’t realize that the border was a ring.
    😳


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  • Phill Fenton

    Member
    December 6, 2012 at 1:58 pm

    Thanks for your suggestion Jill. I like that font and will see what Sally thinks

  • Harry Cleary

    Member
    December 6, 2012 at 2:16 pm

    Just a different way of thinking about the elements of her designs.


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  • Glenn Sharp

    Member
    December 6, 2012 at 2:32 pm

    another different angle…..


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  • Phill Fenton

    Member
    December 6, 2012 at 4:18 pm

    Thank you Harry and Glen – I will show these to Sally, I’m sure she’ll be delighted with your help 😀

  • Martin Cole

    Member
    December 7, 2012 at 11:35 am

    another angle on it from me 😀


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  • Phill Fenton

    Member
    December 7, 2012 at 12:26 pm

    Thanks Martin 😀

  • Harry Cleary

    Member
    December 7, 2012 at 12:48 pm

    Like that Martin! Fill the small circle(middle right) with fabric like Glenn has done and you have a very pertinent and standout logo imho. 😀

  • Jill Marie Welsh

    Member
    December 7, 2012 at 3:18 pm

    One last idea…


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  • Phill Fenton

    Member
    December 7, 2012 at 9:38 pm

    Fantastic Jill – Thanks for all your help 😀

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