How are you Pricing Van Graphic Jobs

[Hugh Potter]

Hi Tehmoor,

How to price has to be a fairly personal decision, based upon your own overheads etc.

EDITED….
May I ask.. just looked at your website, how much work do you do in house? Printing? Cut vinyl? installing van signs? Etc. As you’re already working with websites you should already know your overheads.. What exactly do you need to know what to work with?

A very brief guide..

Materials.. You must mark up materials, I know plenty of small guys (smaller than I) who charge materials at near cost or just a 50% mark-up, then wonder after a bit of a cock-up why they make no money..
I personally charge a cost that will include / allow for printing / cutting/weeding etc. into the film,
For eg, cad vinyl (decent brand 610) might be £20 per mtr, this covers your time working with the film and application tape.

wrap films double them. end of.

quality branded digi print films, I generally look at minimum of 6x material cost for larger quantities, 7-8 for smaller.
wrap digi print, 4-5x material cost.

Labour I charge at my hourly rate for design, travel to site, on site, installation, etc. etc.

Every business is different, every job is different, If the design is time consuming to weed or particularly painful small lettering, then I also apply my hourly rate to my time working with the film.

We’re in this to make a living at the end of the day, and we need to charge as such in order to do that. It’s no good being the cheap guy down the road either, if you start cheap you’ll always struggle to keep customers who think you’re suddenly getting expensive.

Hope that helps a little, it’s not ‘the right way’, it’s just my way.

[Tehmoor Khan]

Hi Hugh,

Thanks for coming back to me.

Although we do look at our overheads and costs to work out our charges, I wanted to see what other people in the industry are charging… especially on vans.

As we are now going through a rebrand, its a perfect time to revise prices. Just wanted an idea from other fellow members as to roughly what they charge for different type of vans.

Main things is, we dont want to be undercharging if everyone else is charging alot higher.

For e.g a Vauxhall Vivaro MWB – Passenger side, driver side and rear panel coated in full colour laminated vinyl & then intermediate coverage Plotted vinyl for website, phone number address etc..

We generally charge approx £400 + vat.

Regards
Tehmoor

[Stuart Miller]

Can’t go wrong with the Price it guide.
It may be a little out of date (not sure if there is an uptodate edition) but it gives a good example of the different price ranges for different layouts.
Even after 10 years of doing my own pricing I often refer to the guide for a starting point with a customer and when I spend time working out all the costs in detail I seem to always come out pretty much in line with the guide,.
Price it Guide

[David Hammond]

We’re similar to Hugh, in fact it was Hugh who helped us out, as we used to guess a price, a transit would be £200, then we’d find ourselves doing loads for £200, we then took Hugh’s approach, we have a guide of our own (that we’re still working on :bangshead: ) where we send it to the customer to see what budget they have.

That said, we’ve had feedback lately that we’re cheaper than our competition… we were £50 dearer than the cheapest quote for another customer, so we’ve of course increased our prices.

We don’t entertain the £99 customers, and don’t even advertise the typical signs from £99, there’s a company near where I live doing signs from £49 :shocked: