Minuteman Press Bath has just completed a multi-site graphics project, using Drytac’s Viziprint Illuminate product to install Covid-19 tests signage at two retail locations.
The client, leading CBD supplier Goodbody Botanicals, required Minuteman Press to print and install a range of graphics at its stores to promote its new, private Covid-19 testing service, which it is now offering at its locations in Bristol and Bath.
As well as providing information about the tests Goodbody Botanicals can offer, the signage also promotes the key steps customers can take to help prevent the spread of Covid-19, including wearing a face mask, sanitising their hands, keeping a safe distance from other people and using the government’s track and trace app. In addition, smaller graphics remind people of the three main symptoms of Covid-19 and encourage them to take a test to give them ‘total peace of mind’.
Kieran Blacknall, large-format manager at Minuteman Press Bath, said Drytac’s Viziprint Illuminate product was perfect for the project as it was ‘really easy to work with and install’.
The 100µ (4mil) translucent matte PET film has been developed for brilliant backlit window graphics and vibrant backlit display applications. It has a bright white base colour and is able to diffuse light, creating vivid window graphics, displays, decals, stickers – and more – with a wider colour gamut. It is reverse printable, allowing window advertisements to be viewed during the day in direct sunlight and at night when illuminated by store lighting.
“The client was looking for a solution to convey the new testing service at their clinics. We looked at various options, including lightboxes, but all proved to be very costly in comparison to the Viziprint Illuminate media by Drytac,” says Blacknall.
He continues: “Goodbody Botanicals have spotlights positioned behind every window, so we decided a media with backlit properties would perform best and have the biggest impact, particularly during the winter months.
“Viziprint Illuminate is great; really easy to work with and install. We’re always impressed with Drytac products and the advice and service we receive from the company.”
Minuteman Press Bath provides a range of digital print, large format, and design products and services to customers around the country. The wider Minuteman Press network has locations across the UK providing similar products and services.