HP Low Solvent Designjets have been instrumental in making possible one of the most innovative outdoor printing campaigns for the National Gallery.
30 life-size reproductions of masterpieces from the likes of Constable and Da Vinci have been unveiled across central London as part of the National Gallery’s Grand Tour outdoor campaign this summer. The reproductions will be on display for the next 12 weeks as part of a London wide campaign to encourage people to visit the National Gallery.
Hewlett Packard used its DesignJet 10000 printer when creating the prints for the National Gallery. The majority of prints were printed on HP vinyl using a waterproof laminate, the vinyl will stop colours fading for up to three years. Lab tests suggest prints may still look the same after a decade.
The National Gallery Grand Tour is a high profile example of how HP is changing the way solvent printing is used through its use of innovative technology in combination with partners who are able to extend the range of applications. The expertise that accredited partners bring to HP Low Solvent printing is a key ingredient in creating new solutions like this.
The Low Solvent Designjet range is now one of the most comprehensive in the market. The Designjet 8000 is currently the focus of a campaign to encourage sign makers who have either to move into digital printing or those who want to upgrade to a more capable printer, by offering up to £2500 cash for their old solvent printer when they buy a Designjet 8000.
The Grand Tour campaign is another indication that the signage market is changing, not just in technology but also in the demand for innovative applications that raise the quality and effectiveness of signage. HP Low Solvent Designjets are on the leading edge of that change and form part of the wider capability that the whole Designjet range provides