HP Has Got Lots to Say at Sign & Digital UK
This years Sign & Digital UK will showcase the broadest range of HP Large Format printers ever. This is as part of HP’s ongoing drive to provide industry leading printers in each segment of the signage market that enables sign makers to capitalise on the rapid growth the market has seen. Analysts are confident that this trend is set to continue, fuelled by new applications and technologies. Projections show a double-digit growth until 2011. HP intends to be well placed to capture this growth and enable their customers to profit from it.
The New Range of HP Designjets
The recent acquisitions (NUR and ColorSpan were both acquired by HP in the last six months) and extension of the Designjet range means that the right products to address growth— whether through format types, ink or printing technologies – are now within the range. HP now has the industry’s broadest portfolio, the HP stand at Sign & Digital UK (Stand G40) is a good place to see how comprehensive the range is and the business opportunities available with wide format solutions.
Solvent inks, aqueous inks and UV curable inks all facilitate a wide range of applications and open new market opportunities to print service providers (PSPs). This range of applications is now addressed with the HP Designjet Z6100 in the classic aqueous market, the HP Designjet 8000/9000/10000 in solvent ink applications and the recently launched HP Designjet H35000/H45000 series extend the range into the UV curable market. With recent acquisition of NUR HP now has an unrivaled breadth of solutions for PSPs.
The technology enables variable data printing for projects never before possible: signage all kinds including personalisation with local retailers’ details; short-usage promotional work, vehicle and building wraps, or short test runs for new product packaging, designs or product trials – not to mention rigid substrate printing and textile printing for interior decoration and fashion markets. HP offers the complete solution with printer, ink and media working together to produce high quality, consistent output for the commercial and industrial markets.
Finding the Right Designjet
Users are finding that their expectations are being exceeded by HP’s offerings enabling their business to move into new markets and increase the quality of service they offer their clients.
“The HP Designjet H35500 Printer has re-newed my excitement for the printing industry. It has opened up massive new business opportunities for my company because of the range and variety of substrates it can print onto and the sheer quality of its output,” says Darren Britnell, Managing Director, Resource Print Management.
ArtSystems will be exhibiting on two key manufacturer stands at Sign & Digital UK. ArtSystems will be lead distributor on the HP stand providing technical and sales support for HP Designjet Low Solvent, UV Flatbed and HP Designjet Z6100 series printers.
Andrew Edwards, the new Graphics Sales Division Manager said,
‘We have been partners with HP at SignUK for the last four years because, our depth of knowledge means we are able to support the full range of HP Designjets in all their markets; and our resellers are able to take advantage of out knowledge to ensure that they present the best solution for their customers.’
ArtSystems will also be managing the Mutoh stand providing key support and helping with the launch of the new Mutoh ValueJets.
Andrew Edwards added,
‘Its really an acknowledgement of our breadth of coverage that manufacturers like Mutoh see us as their partner of choice to support them. Our relationship with Mutoh goes back over fifteen years so we are uniquely placed to help them launch their new ValueJet models. We anticipate a high demand for the new printers.’
ArtSystems will also be supporting several resellers with loan equipment and technical support for the show. There will also be a major pre show marketing campaign that includes direct mailing over 15000 end users with invites for the show.
Steve Hawker Sales Director of ArtSystems said
‘We really wanted to make sure our resellers got the best from the show and we are helping them with a series of marketing activities that will see us generate more leads for them than ever before; with direct mail, email and show offers we will drive interest in the show on behalf of all our partners. This is just part of our reseller support but we know that lead generation is vital for resellers so we will also be doing a major post show campaign to help resellers close those show deals. It will be our best SignUK to date.’